Home Sewell On the Go Moves Smoother with sruu and CBE

Sewell On the Go Moves Smoother with sruu and CBE

Introduction: sruu

sruu is a retail platform with all the software and integrations you need to bring your EPoS, Supplier, Accounts and Energy data together. It’s a user-friendly platform designed specifically for retailers, empowering them to make informed decisions, driving smarter outcomes.

Introduction: Sewell On the Go

Sewell On the Go operates 12 petrol stations across Hull and East Yorkshire, employing over 250 people. As the group celebrates its 150th anniversary, Sewell On the Go continues to deliver round-the-clock forecourt and retail services — including fuel, fresh food, coffee, car wash and valeting, and parcel collection.

The Challenge

With ambitious plans to expand both its service offering and site footprint, Sewell On the Go needed a smarter, more scalable way to operate. Manual processes and disconnected systems were creating inefficiencies, increasing administrative workload, and limiting their ability to grow without adding overhead.

Data from across the business – sales, costs, purchasing, and performance – lived in separate places. The finance team spent valuable time manually pulling it together, leaving little room to focus on what actually drives growth.

The sruu Difference

With CBE FutaTill EPoS already embedded at the heart of their retail operations, Sewell On the Go chose sruu as the platform to complete the picture – bringing together EPoS, accounts, and supplier data into one connected view across the business.

Invoices that were once processed manually at head office are now generated automatically through sruu, eliminating errors, reducing paper and cutting processing time in half. Sales data – captured at the point of sale – as well as costs and operational data, now flow seamlessly into their finance system – no manual re-entry, no reconciliation headaches.

The impact was immediate. Administrative bottlenecks disappeared. The finance team shifted their focus from data entry to decision-making – identifying cost-saving opportunities and supporting the group’s strategic ambitions.

As Sewell On the Go continues to grow, sruu and CBE FutaTill scale with them – adding new sites and services without adding complexity or administrative overhead.

sruu at a Glance
  • One connected view – sales, costs, and performance data flows seamlessly to financial accounts, in real time
  • 50% reduction in processing time – automatically generated invoices have cut invoice handling time in half
  • Zero manual data re-entry – data moves seamlessly to financial management system, eliminating duplication and human error
  • Improved margin visibility – more granular financial data has significantly reduced unexplained differences between scanning and accounting margins
  • A team focused on growth – freed from manual processes, the finance team now concentrates on identifying savings and driving strategic initiatives
  • Built to scale – Sewell On the Go can expand its site footprint and service offering without increasing administrative overheads