Lynked Loyalty and CBE’s FutaTill EPoS Integration Transforms Retail Engagement

In today’s competitive retail environment, innovation in customer loyalty and operational efficiency is no longer optional – it’s essential. The integration of Lynked’s advanced loyalty platform with CBE’s FutaTill EPoS solution is delivering exactly that: a seamless, real-time solution that modernises how retailers reward loyalty, manage promotions, and serve both customers and staff.

CBE FutaTill, trusted by retailers across Ireland and the UK, now gains enhanced functionality through its integration with Lynked, a feature-rich, digital loyalty solution. This powerful combination embeds loyalty directly into the point-of-sale experience, with no need for additional hardware or cumbersome manual processes.

A Comprehensive Loyalty Experience

Lynked enables retailers to deploy highly effective loyalty programmes that are tailored to different customer and employee needs. Its key features include:

• Employee Discounts – Automatically apply staff discounts in real time at the till. This removes the need for manager intervention or error-prone manual entry & abuse.
• Dual Pricing – Display different prices for loyalty members versus walk-in customers, enabling dynamic and targeted promotional strategies.
• Points-Based Rewards – Encourage repeat visits by letting customers accumulate points that can be redeemed for future purchases.
• Free Coffee & Product Rewards – Perfect for high-frequency categories, such as hot drinks, offering ‘buy X, get 1 free’ rewards triggered directly through the till.
• Minimum Spend Voucher Activation – Boost basket sizes by rewarding customers with cash – off vouchers when they spend over a set amount – and require their next visit to also meet a minimum spend amount to redeem. Fully customisable rewards with expiry dates and usage rules.
• VIP Customer Groups – Create exclusive customer groups with perks like specific item discounts. Add customers based on spend, or use it as a local corporate reward scheme to attract a specific demographic in your area.

Scott Flanagan, Co-Founder of Lynked, highlights the intent behind the solution:
“The goal with Lynked was always to create a loyalty solution that goes beyond just collecting points. By integrating directly with CBE FutaTill, we’re giving retailers a powerful way to recognise and reward their customers with real-time, data-driven offers that feel personal, seamless and relevant, resulting in higher topline revenue growth for businesses.”

Ascona Group and Rowes of Wantage Embrace Integrated Loyalty & Staff Discounts

Two standout adopters of the CBE – Lynked platform are the Ascona Group, one of the UK’s fastest – growing forecourt operators, and Rowes of Wantage, an independent SPAR convenience store in Oxfordshire.

Ascona Group has successfully rolled out the integrated solution across all of its sites, using it to manage staff discount entitlements efficiently and securely. By leveraging Lynked’s employee recognition features, Ascona has eliminated the need for manual tracking or physical discount cards – streamlining operations and ensuring every staff transaction is handled accurately at the point of sale.

Similarly, Rowes of Wantage has implemented a customer loyalty rewards program, showcasing the platform’s versatility in an independent retail environment. Customers at Rowes benefit from loyalty-based promotions, points accumulation, and stamp based loyalty offering multiple loyalty solutions across a range of product lines, all handled in real time through CBE FutaTill.

These implementations highlight how the Lynked – CBE integration caters to both multi-site retail groups and independent stores, providing a scalable solution that enhances staff engagement and customer retention alike.

Extending Benefits to Hospitality with CBE Innova

The same benefits are now being realised in hospitality through the integration of Lynked with CBE’s Innova EPoS solution. For bars and restaurants, loyalty has traditionally been harder to manage due to the wide variety of touchpoints across food and beverage transactions. By embedding Lynked directly into Innova, hospitality operators can now deliver unified, real-time loyalty experiences that reward guests seamlessly across all outlets. Whether it’s points earned on dining, staff discounts applied instantly on purchases, or personalised promotions triggered at the point of sale, the combination of Innova and Lynked transforms guest engagement. This not only drives repeat visits and higher spend but also streamlines operations, reduces manual discount handling, and equips management with rich insights into customer behaviour – empowering them to build stronger, more enduring relationships in an increasingly competitive hospitality market.

Real-Time Intelligence, Real-World Impact

For retailers, the integration provides much more than convenience – it delivers actionable insights. From loyalty performance metrics to promotional effectiveness, data from the EPoS and the Lynked platform fuels smarter decision-making at head office and in-store.

Clive Hughes, UK Director at CBE, adds:
“This partnership with Lynked exemplifies our commitment to helping retailers stay ahead. By embedding loyalty features into the very core of the FutaTill system, we’re reducing complexity and delivering meaningful value – both to our retail partners and their customers.”

Building Loyalty That Lasts

With growing adoption in retail sectors ranging from convenience and grocery to forecourt and hospitality, the integration of Lynked and CBE FutaTill is setting a new standard for what retail loyalty should look like: automated, intelligent, and effortless.

Retailers like Ascona & Rowes are proving that loyalty is not just about customer points – it’s about building better, more connected retail ecosystems.